About HEATDRAWN Media

We’re an independent studio for publishing, audio, and screen. We make stories that change how people see themselves, each other, and the world they share.

Founded in 2020 by award-winning journalist Ethan Ward. Working across the U.S. and Europe.

Where the name comes from

HEATDRAWN is an anagram of Ethan Ward. The E in the wordmark carries a flame because it’s the first letter of Ethan.

Our mark is an H made of two flames joined by a bridge.

HEATDRAWN began in 2020 as an idea for a news and culture site. The news site never launched. The studio did.

What we make

Original projects built to move from one format to the next, and work made for organizations with a story to tell.

  • Publishing

    Books, magazines, and newsletters: the ID picture books, The Pendant’s Secret, The Thread, and the INHERITANCE Magazine archive.

  • Audio

    Reported podcasts, starting with Reputation, a nine-episode series on homelessness in L.A.

  • Screen

    Projects developed for the screen, starting with ID, a wordless animated series created by Ethan Ward and in development at HEATDRAWN Media.

  • Made for you

    Podcasts, series, social impact stories, AI-use policies, user research, and campaigns for brands and organizations. See how we work with you

How we work

Ethan leads every project. We bring in specialists where a project needs them, like the music, editing, and visuals on Reputation and an outside editor on the YA novel.

  • Look closer

    We go where attention usually doesn’t, whether that’s a stranger’s obituary, a fingerprint, a city abroad, or a promise a company makes about its technology.

  • Do it properly

    We fact-check, credit, caption, and finish. People can count on what we make and on us.

  • Show our methods

    When our own publications use a tool like AI, we tell our audience how, as The Thread did, and we write down what it will never do. Read our standards

  • Make it last

    We build projects that can keep going as a book, a series, or a show, and that stay with the people who find them.

Photo of Ethan Ward, founder of HEATDRAWN Media

Ethan Ward, Founder

Ethan Ward is a journalist and product strategist. He researches each project, designs it around how people will use it, and makes sure every fact holds up.

His reporting has appeared in USA Today, NPR, Slate, Fast Company, Marketplace, and PBS SoCal. He has given keynote addresses and government presentations on housing, civil rights enforcement, and responsible AI.

  • MSc in Human-Computer Interaction, University College Dublin, with research on responsible AI
  • Master of Public Diplomacy, University of Southern California
  • BA in Journalism, University of Southern California
  • AI Policy Certificate, Center for AI and Digital Policy
More about Ethan at iamethanward.com

Recognition

2026Online Journalism Award, Excellence in AI Innovation, Small/Medium NewsroomThe Thread
2026LA Press Club Awards, second place, national political commentary“The American Experiment,” INHERITANCE Magazine
2026Communicator Awards, two Awards of DistinctionThe Thread’s Love of Craft series and “The American Experiment”
2026Omidyar Network Tech Journalism Fund grantAn investigation publishing this fall with AfroLA
2024LA Press Club Awards, second place, Best Limited SeriesReputation
2023Housing Narrative Award, Best Podcast Episode“Through the Looking Glass,” Reputation
Read our news releases

Start with a first call

Photo of Ethan Ward, founder of HEATDRAWN Media, in a gray double-breasted jacket, leaning against a brick column