Bear Witness.

HEATDRAWN Media is an award-winning independent studio for publishing, audio, and screen.

The work so far

Cover art for Reputation: the word “Reputation” in white over an orange egg shape with a red shadow, on a red background

Reputation

Podcast · 2023

A nine-episode podcast on homelessness in L.A. The first episode is Ethan’s own time living in his car. The others cover older adults and housing, young people leaving foster care, and shelters that fail trans people. Guests include Los Angeles Mayor Karen Bass and former City Councilmember Mike Bonin.

  • 2023 Housing Narrative Award, Best Podcast Episode
  • Second place, Best Limited Series, 2024 LA Press Club Awards
Cover art for The Thread: an illustration of a woman in a light blue shirt and gray pants on a dark blue background, with the newsletter’s name and a yellow thread

The Thread

Newsletter · 2024 to 2025

For a year, The Thread used AI to find patterns across obituaries of ordinary people and turned them into a digital museum.

  • 2026 Online Journalism Award, Excellence in AI Innovation
  • 2026 Communicator Award of Distinction
Logo for INHERITANCE Magazine: two hands reaching toward each other on a pink background

INHERITANCE Magazine

Magazine · 2025 to 2026

A magazine about race, culture, money, power, and what gets passed down. Its essay “The American Experiment” won two awards in 2026.

  • Second place, national political commentary, 2026 LA Press Club Awards
  • 2026 Communicator Award of Distinction

In development

Interested Party

Coming soon

A magazine on culture, AI, technology, race, and power.

Maroon Astro

Coming soon

A travel and lifestyle magazine.

ID

In development

Picture books and a wordless animated series about a being that has never seen itself.

The Pendant’s Secret

In revision

A YA novel about a boy who inherits his grandmother’s pendant and her history.

We make stories that change how people see themselves, each other, and the world they share.

Look.

We go where attention usually doesn’t. A stranger’s obituary. A night spent in a car. A promise a company makes about its technology.

See yourself.

We build stories so people recognize their own lives in them.

Carry it.

What you’ve seen goes with you. It shapes how you treat your family, your friends, your neighbors, and people on the other side of the world you’ll never meet.

Work with us

Choose the one that fits you.

Original projects

For producers, platforms, and funders

Built to move into another format. Adapt, license, co-produce, or fund Reputation, The Thread, ID, or new reporting.

Ask about a project

Books

For agents and editors

The ID picture books, for ages 4 to 8, and The Pendant’s Secret, a YA novel. ID is also in development as an animated series.

Ask about a book

Made for you

For brands, CSR teams, nonprofits, and international organizations

We make what your audience needs, in the voice that fits it. Everything is researched and fact-checked, so it holds up.

  • Podcasts, series, documentaries, and newsletters
  • Social impact stories that hold up to scrutiny
  • AI-use policies, disclosure, and staff training
  • User research for media and technology products
  • Campaigns for audiences in other countries
Start a project

Publications

For readers and listeners

Two new magazines are coming soon.

  • Interested PartyCulture, AI, technology, race, and power.
  • Maroon AstroTravel and lifestyle.

We reply within two business days.

Looking to hire Ethan for a role, advisory work, or a talk? Go to iamethanward.com

Ethan Ward, Founder

Every project is led by our founder, a journalist trained in human-computer interaction, public diplomacy, and AI policy. He researches each project, designs it around how people will use it, and makes sure every fact holds up. More about the studio and Ethan

On the record

2026Online Journalism Award, Excellence in AI Innovation, Small/Medium NewsroomThe Thread
2026LA Press Club Awards, second place, national political commentary“The American Experiment,” INHERITANCE Magazine
2026Communicator Awards, two Awards of DistinctionThe Thread’s Love of Craft series and “The American Experiment”
2026Omidyar Network Tech Journalism Fund grantAn investigation publishing this fall with AfroLA
2024LA Press Club Awards, second place, Best Limited SeriesReputation
2023Housing Narrative Award, Best Podcast Episode“Through the Looking Glass,” Reputation